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Few companies founded in 1902 are still going from strength to strength. Fewer still are leaders in more than 55 markets. And with one billion adult smokers around the world, we manufacture the cigarettes chosen by around one in eight of them. We take our business and our impact very seriously. We know the tobacco industry is a controversial one, and so it’s all the more important that we act responsibly, from the sourcing of tobacco leaf right through to how we market our products to adult consumers. Global to local Our business operates at a local, as well as global, level. We don’t own tobacco farms or directly employ farmers. More than 1,000 BAT leaf technicians worldwide support some 90,000 contracted farmers worldwide. We are a part of many local communities – both large and small – around the world, and in many countries we are the top employer and the company of choice for people employed at every stage of our supply chain. In 2015, we sold 663 billion cigarettes, made in 44 factories in 41 countries. We employ more than 50,000 people worldwide, with many more indirectly employed through our supply chain. British American Tobacco alone contributed approximately £30 billion to governments worldwide in excise and other taxes in 2015. Acting responsibly We take pride in the responsible way that our businesses are run. And the recognition and awards we’ve received over the decades show it’s not just us who think we’re doing the right thing. We were the first tobacco company to be included in the Dow Jones Sustainability Index in 2002 – and we’ve been included every year since. We know that in order to continue our success and grow our business we need to operate sustainably. And that will depend on us satisfying not only our shareholders, but also our many other stakeholders

Job Purpose

The Marketing Planning Executive will support the Area Marketing Planning Manager in the optimisation of all marketing planning and the cycle planning processes. They will play a quality assurance role in the measurement of the effectiveness and efficiency of activities within the integrated cycle plan (brand and trade activities) to ensure that the results delivered from the activities are consistent with brand, trade and SP& I objectives. The overall role of the Strategy Planning & Insights (S,P & I) function is to measurably increase the focus and yield of marketing investment by driving the strategic planning and decision making process through actionable understanding of consumer and customer needs and mechanisms of the market place.

Key Deliverables

Business

  • Support the Area Marketing Planning Manager in the management and optimisation of the marketing planning process through driving the maintenance and optimisation of the marketing planning templates in order to ensure consistency of input between brand and trade teams and to facilitate completion of the templates, aligned to the Marketing Way of Working.
  • Ensure the provision of accurate and timely data/information to support the marketing planning process and the Marketing Way of Working (e.g.: shipments, GCS, audit,).
  • Execute and enhance the planning process and activity development and ensure timely and effective implementation.
  • Drive the cycle planning process to ensure that activities are evaluated against their stated objectives.
  • Gather /generate innovative ideas on how to increase efficiency and effectiveness of planning processes and tools.

People

  • Interact with the brand, trade, SP & I and field force management and other relevant functions within Marketing to manage the marketing planning and cycle planning process.
  • Work in conjunction with Area Marketing Planning Manager and the broader SP&I team to guarantee that cycle planning outcomes are in line with stated brand and trade objectives and that marketing planning outcomes are aligned to the overall marketing objectives
  • Develop close working relationships with brand and trade areas in order to quality assure the evaluation of brand & trade programmes across the business cycle, as well as to support the development of brand and trade programmes
  • Work closely with research executives and market insights executives to identify most appropriate data sources and methodologies for activity evaluations
  • A minimum of 4 years experience in a marketing FMCG environment
  • Experience in planning at a brand, trade or planning and insights level
  • Candidates with cross functional experience in Brand Marketing, Trade Marketing & Distribution or Strategy Planning and Insights are preferred
  • An understanding of ECAA’s marketing strategy and our market environment would be beneficial

 

How to Apply

Interested and qualified? Go to British American Tobacco (BAT) career website on krb-xjobs.brassring.com to apply

 

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