Customer Experience Programme Manager
Marketing | Nairobi, Kenya
Customer Experience Programme Manager, Kenya (KCPE/2016 Growth)
Who We Are
Bridge International Academies is the world’s largest and fastest-growing chain of primary and pre-primary schools with more than 400 academies and 120,000 pupils in Kenya and Uganda. We democratize the right to succeed by giving families living in poverty access to the high-quality education that will allow their children to live a very different life. We leverage experts, data, and technology in order to standardize and scale every aspect of quality education delivery, from how and where academies are built to how teachers are selected and trained, and how lessons are delivered and monitored for improvement. We are vertically-integrated, tech-enabled, and on our way to profitability. Bridge expects to continue rapid expansion in East Africa, and will be launching operations in Nigeria in September 2015, with India to follow in 2016.
The Bridge offer
Roughly 2.7 billion people live on less than $2/day. In their communities, there is a huge gap between the education offered and the needs of the population. Too often the schools available to them fail. The quality offered is poor, teachers are unresponsive and occasionally abusive, and fees are expensive. Even “free” government schools can cost anywhere between $2 and $12 per month after all of the additional fees (some sanctioned, some not) are added up. 55% of families end up choosing private schools instead, but then fear for the stability and sustainability of their choice as many schools close after only a few years of service. Both the government schools and the private schools tend to lack well-conceived curriculum, student achievement data, and the capacity to react to that data.
Families are actively searching for a better academic alternative.
Enter Bridge International Academies. As of January 2015, Bridge operates more than 400 academies, serving roughly 120,000 pupils in Kenya and Uganda.
Bridge utilizes a scripted-learning education methodology coupled with ‘big data’ (all teachers have tablets for instruction, assessment, and data-gathering) that allows us to make curriculum a little better every day.
With plans to enroll ten million students ten years from now, Bridge International Academies offers a tremendous opportunity to grow with one of the world’s most exciting, ambitious, and socially conscious companies, with leadership roles available across a number of competencies and geographies.
About the role
The Customer Experience Programme Manager, Kenya, is responsible for developing and implementing a community outreach strategy promoting the success of Bridge pupils in Kenya in order to radically grow admissions in January 2016. Already Bridge pupils outperform their peers in neighbouring schools on international exams. They compete at the national level in co-curriculars. They speak impeccable English. And, come November, the first Bridge Class 8 will take KCPE and score significantly higher than the national average. These are the results hundreds of thousands of parents across Kenya have been waiting to see. We need to design a community outreach strategy that will ensure that every parent hears about our impressive results and admits their child to Bridge in January 2016. We want the world to know to no longer does a parents’ income dictate the potential of their children: when you choose to send your child to Bridge, you choose to have your child succeed.
What you will do
Develop programmes for scale – Design communications (SMS, Robocalls), marketing (posters, flyers, signposts), events (Prayer Day, KCPE send off party, Prize Giving Day, KCPE announcement parade, KCPE party, Class 8 graduation), and word-of-mouth programmes (to pupils, parents, community leaders, and academy staff) leveraging KCPE success with scale in mind
Implement programmes at scale – Ensure that all academies communicate as planned, host events as planned, deploy word-of-mouth programmes as planned, etc.
Purchase local and national media – Purchase billboards and local radio buys across the country; consider TV
Creative oversight – Help with photography, evaluate design, write copy, and more to ensure all creative materials are in line with the messages and programmes we are developing
Public Relations prep – Work with our global PR Director to prep pupils for appropriate speaking engagements with Kenyan media
Pilot test ideas as much as possible, analysing what worked and what didn’t in order to be able to make improvements
Manage a team of 5-10 people to accomplish all of these goals
What you should have
- Exceptional organization and project management skills
- Proven ability to operate at scale
- Extensive experience in media, advertising, marketing, event management, or communications
- Prior experience managing teams
- Familiarity with the communities Bridge International Academies works in and comfort
- Results-driven, scrappy attitude with a desire for continuous improvement
- Clear communication skills with impeccable spoken and written English; additional local language skills preferred
Degree holders preferred
- At least 8 years work experience
How to Apply
Submit your CV and Application online : Click Here