Job Title: Communications Officer
Organization: World Bank
Duty Station: Kampala, Uganda
Reports to: Communications Manager, Washington D.C
Job #: 151881
About World Bank:
The World Bank is a vital source of financial and technical assistance to developing countries around the world. The World Bank provides low-interest loans, zero to low-interest credits, and grants to developing countries. These support a wide array of investments in such areas as education, health, public administration, infrastructure, financial and private sector development, agriculture, and environmental and natural resource management. Some of our projects are co-financed with governments, other multilateral institutions, commercial banks, export credit agencies, and private sector investors.
The World Bank’s strategy to help end extreme poverty and boost shared prosperity in Africa takes shape across an array of programs tailored to the circumstances and needs of each country. Working with governments and other partners, the Bank is supporting delivery of basic services, extending safety nets, ensuring food security, strengthening small farmers, and helping Ebola-affected countries recover. Investments in human capacity and in strengthened institutions underlie many of the development strategies.
About World Bank in Uganda:
In Uganda, the Country Assistance Strategy (CAS) FY11 – FY15 has been adjusted to emphasize faster growth and improved governance. The result is increased focus on transformational projects– in energy and transport infrastructure, agricultural productivity (including agro-based industries) and access to markets, and skills development, including in the oil producing region. The plan includes selective policy lending for governance and sectoral reforms, along with broadened support for governance efforts. The current Bank commitment comes to $2.5 billion, through 19 operations. Five regional operations that include Uganda constitute an additional net commitment of US$224million. The portfolio is complemented by Technical Assistance and Analytical Work.
Job Summary: The Communications Officer will support the World Bank Office in Kampala by strengthening the communications program there, with particular attention to providing strategic communications support to complex development projects the Bank supports in Uganda. Working with AFREC professionals in the region and in Washington, the Communications Officer will also support corporate communications priorities, including dissemination of World Bank flagship publications, executive visits to the region, and the Bank’s Annual and Spring meetings. As part of the larger AFREC team, the Communications Officer will interact regularly with colleagues in Headquarters and in other field offices, as well as with operational teams in the Kampala office. A willingness to share knowledge, draw on expertise and help create a supportive work environment is critical. The Communications Officer plans, develops, and implements effective communications and outreach strategies to support the WBG’s corporate, internal, and operational priorities. As the sole Communications Officer in the Kampala office, s/he is responsible for designing, executing, and monitoring the impact of communications strategies that support the WBG’s work.
Key Duties and Responsibilities:
• Responsible for significant portions of planning, design, and implementation of strategies to promote effective communications with external and internal audiences on Bank-financed operations, research products, and campaigns.
• Supports in determining the most effective content and communications interventions to address particular challenges.
2. Risk Management:
• On high-risk operations in the country, must monitor perceptions, track shifts in opinion, and respond to inquiries, while publishing and updating key facts about project goals and milestones.
• Regularly interact with operations staff and project teams, organizing meetings with media and civil society as appropriate.
• The incumbent will take the pulse of the country and guide country teams, with analyses on the political economy, especially during election years, and regular monitoring of the media.
• Identify opinion leaders and influential organizations in Uganda, and guide a strategy of engagement with these various stakeholders, which might range from parliamentarians to faith-based organizations to business associations.
• The incumbent will be responsible for convening stakeholder groups for consultations and structured dialogues around projects, knowledge outputs, and country development priorities.
• In charge of planning and delivering a range of written products on the Bank’s operational goals, results and knowledge. Outputs range from traditional press releases and Op-Eds to web features, brochures, Q&As, briefing notes, and speeches.
• Responsible for updating the World Bank’s internal and external websites for the country.
4. Events: Coordinates communications activities and events ranging from press conferences to large seminars and town hall meetings, involving external and/or internal audiences.
5. Representation: The incumbent will often represent the World Bank Kampala office, before external and internal audiences, explaining WBG policies and operational goals.
6. Technical and Advisory Support:
• Guides Bank managers and project teams on trends, news developments, or changing circumstances that may impact the WBG and its work, and helps determine strategic responses.
• Provides regular communication support to WBG operational teams and government implementing agencies to assure that project goals are well-explained and that affected stakeholders are engaged at all stages.
7. Resource management:
• Employs appropriate methodologies for handling simple and complex procurement tasks and/or issues.
• Manages specific line items of unit budget.
8. Mentoring, leadership:
• Offer technical coaching to staff members or guidance and support to junior staff.
• The incumbent may serve as a team leader, responsible for managing performance of team members
Qualifications, Skills and Experience: The Communications Officer should hold adequate qualifications to perform the aforementioned duties but also the following competencies
Communication Strategy and Execution in International Development:
• Demonstrates a working proficiency to lead the planning, development, and execution of a communication strategy for moderately complex projects.
• Leads research efforts to identify and map project stakeholders or intended audiences; leads media and audience outreach, identifying audience needs.
• Independently implements communication strategies for moderately complex projects and can use feedback from evaluation tools to strengthen programs.
• Helps others develop this competency.
Broad Business Thinking:
• Capable of distilling an in-depth understanding of the long term implications of decisions, both for Uganda and for the Bank.
• Involves the key players in identifying operational needs, challenges and immediate solutions.
• Ensures that decisions are supported by relevant stakeholders and can explain the business case for decisions.
Client Understanding and Advising:
• Looks at issues from the client’s perspective and advocates for clients.
• Works with others across the VPU to define client needs and develop the best approaches to meet them.
• Asks probing questions to understand unmet needs.
• Focuses on achieving sustainable results for clients, and proposes solutions to mitigate risks.
Content Development and Editing:
• Takes full responsibility for the development of content for dissemination.
• Ensure the development of communications products meeting World Bank Group WBG standards on structure, clarity, and persuasiveness.
• Helps develop this competency in others.
Social Media, Information Channels, and Communication Tools:
• Demonstrates working knowledge of current media channels and tools, including social media.
• Modifies communication strategies and products to leverage innovative communication tools and channels.
Access to Information Policy:
• Uses the World Bank Group WBG’s Access to Information Policy when consulting with others in the development, design, and delivery of communications products and in other information dissemination activities.
• Fully understands the risks and opportunities resulting from increased access to information and more substantial engagement with stakeholders.
• Help others develop this competency.
Relationship Management, Political Awareness and Diplomacy:
• Builds strategic relationships with critical internal and external constituencies, fostering partnerships that strengthen support for development objectives and mitigate reputational risks.
• Maintains and leverages high-level communication networks and contacts within key constituencies.
• Provides guidance to other internal WBG groups on how to best manage critical relationships.
Lead and Innovate:
• Contributes new insights into development challenges and fashions solutions to complex problems.
• Adapts as circumstances require.
Collaborate Within Teams and Across Boundaries:
• Appropriately involves others in decision-making and communicates with key stakeholders.
• Approaches conflicts as common problems to be solved.
• Actively seeks and considers diverse ideas and approaches, displaying a sense of mutuality and respect.
• Integrates WBG perspective into work.
Create, Apply and Share Knowledge:
• Leverages department’s expertise across WBG to strengthen internal and external client solutions.
• Seeks to learn from more experienced staff and helps others to learn.
• Builds personal and professional networks inside and outside the department unit.
Make Smart Decisions: Seeks diversity of information and inputs, researches possible solutions, and bases decisions on fact-based analysis, taking into account past experience and future risks.
How to Apply:
All suitably qualified and interested candidates who wish to join the World Bank in the aforementioned capacity are encouraged to send their applications Online by reviewing details at the web link below and clicking Apply Now on getting a broader insight of vacancy.
Deadline: 24th September 2015