Digital Marketing Manager Job

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Job Description

Position: Digital Marketing Manager

Department: Marketing

Salary: Competitive

Res ponsibilities

  • Establish info Moby as the most complete, accurate and easy to use directory and achieve leadership awareness and usage levels.
  • Develop a KPI dashboard and ensure targets are met:
  • Users and Page Views for infomoby website
  • Downloads for infomoby mobile app
  • Establish infomoby firmly within Top 3 local search platforms in each market within 12 months.
  • Develop and implement integrated marketing plan (including strategic partnerships) to deliver objectives and constantly refine plan based on performance.
  • Manage marketing budget
  • Develop superior expertise in leveraging digital marketing to maximize business impact:
  • PPC / Display marketing
  • Email/SMS marketing
  • Traditional marketing (e.g. radio)
  • Develop PR game plan with specific KPI’s related to frequency (#of announcements) and impact (reach).
  • Benchmark vs. other technology companies in the region as well as local search players to ensure competitive has a competitive advantage.

Qualifications

  • Bachelor’s Degree in Marketing
  • Experience in managing PPC, SEO and Display Advertising programs
  • Strong track record in developing and executing Email and SMS marketing programs
  • Deep expertise in managing social media
  • Experience in ecommerce
  • Strong understanding of current online marketing concepts, strategy and best practices

How to Apply

If you meet the above qualifications send your CV with the subject Digital Marketing Manager to [email protected]
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