Our client, a leading importer and distributor of supplements based in Nairobi, Kenya is looking to recruit a Head of Marketing and PR. The ideal candidate MUST have experience and consistent track record of successful product market introductions and execution of market plans. He/She will be responsible for in-store excellence.
- Develop go-to-market strategy, market introduction plan of specified product categories.
• Develop and implement strategic PR programs to achieve significant increases in brand awareness.
• Local activation and monitoring of marketing strategies and campaigns defined with value suppliers.
• Planning, execution and supervision of key product launches & marketing activities. Competitive benchmarking and using market intelligence data where available.
• On-going product information and training for retail staff.
• Briefing, developing, and executing of POP Materials (hardware & software).
• Managing, tracking, and evaluating budget to deliver effective in-store activation and category management.
• Quarterly activity planning with managers on prioritizing in-store, trade etc
- Must have a Degree in Sales and Marketing or related field.
• Must have above 4 years marketing and PR experience in the FMCG/Retail sector.
• Must have experience of in-store excellence.
• Proven success in both traditional and interactive PR channels.
• Proficient with MS Office and PR applications.
• WordPress or videoblogging skills an added advantage.
• Excellent communication and negotiating skills.