Head of Marketing and PR Job in Kenya,Salary 50K

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Our client, a leading importer and distributor of supplements based in Nairobi, Kenya is looking to recruit a Head of Marketing and PR. The ideal candidate MUST have experience and consistent track record of successful product market introductions and execution of market plans. He/She will be responsible for in-store excellence.

Key Responsibilities:

  • Develop go-to-market strategy, market introduction plan of specified product categories.
    • Develop and implement strategic PR programs to achieve significant increases in brand awareness.
    • Local activation and monitoring of marketing strategies and campaigns defined with value suppliers.
    • Planning, execution and supervision of key product launches & marketing activities. Competitive benchmarking and using market intelligence data where available.
    • On-going product information and training for retail staff.
    • Briefing, developing, and executing of POP Materials (hardware & software).
    • Managing, tracking, and evaluating budget to deliver effective in-store activation and category management.
    • Quarterly activity planning with managers on prioritizing in-store, trade etc

Qualifications:

  • Must have a Degree in Sales and Marketing or related field.
    Must have above 4 years marketing and PR experience in the FMCG/Retail sector.
    Must have experience of in-store excellence.
    • Proven success in both traditional and interactive PR channels.
    • Proficient with MS Office and PR applications.
    • WordPress or videoblogging skills an added advantage.
    • Excellent communication and negotiating skills.

Click here to apply

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