Highlands Mineral Water Company Job Vacancy : Knowledge and Insights Manager



We are a Non- Alcohic Beverages Manufacturing Company based in Nyeri with a portfolio of long- established brands and a countrywide presence. We seek to recruit a high achieving individual to complement a strong team towards enhancing our research and analysis capability.

Main Objective:

Reporting to the Chief Executive Officer, the role’s main goal is to steward, gather & analyze performance data from different sources (sales & retail audit, consumer and industry surveys, marketing intelligence sources) to provide the necessary knowledge for Managers and the Leadership Team to review key business drivers and identify risks & opportunities

Principal responsibilities:

  • Identifies & communicates, on a weekly & monthly basis, volume performance risks & opportunities that impact the rolling estimate, and proposes revisions.
  • Translates knowledge into actionable insights & recommendations through generating meaningful executive summaries in all reports
  • Stewards additional studies & analysis from inception to data gathering, to provide further insights & identify opportunities
  • Designs & leads the monthly business reporting & tracking process
  • Develops & circulates Monthly Business Report, including analysis by market from different sources (including sales & retail audit)
  • Provides Regional Managers monthly templates with executive summary of sales & retail audit results & trends, for further analysis by themselves & other managers
  • Supports the Leadership team with regular & ad-hoc analysis reports to review performance and take fact-based decisions
  • Provides timely reports and analysis at a Region level, prior to key management routines / meetings.
  • Assists in providing necessary data for post-evaluation studies
  • Custodian of Countrywide customer database.
  • Assess strategic consumer opportunities that are currently untapped and leveraging consumer research in order to identify new volume and profit growth areas (e.g. new beverage sub-categories, new package opportunities)
  • Steward the development and implementation of insights, research processes and procedures for the business.
  • Oversee all business research initiatives and lead function’s capabilities (Agencies and People) to ensure they deliver against business needs
  • Establish and maintain a Brand/Consumer/Customer and Competitor knowledge base to support consumer and business strategies through Market Intelligence
  • Work with the Leadership Team to facilitate management decision guidance by developing and testing hypotheses based on business knowledge (quantitatively and/or qualitatively)
  • Ensure company-wide experiences, learnings and trends are reviewed and shared across the organization.
  • Develops and Manages the Research Budget
  • Analyze and interpret research results to deliver business case needs
  • Negotiate contracts with third parties in order to provide the Company with necessary marketing opportunities and services
  • Lead the development of research capabilities and understanding within the team
  • Present findings and recommendations clearly and concisely to peer teams and senior management
  • Review and report on ROI/performance for trade assets.
  • Offer insights on trade investment opportunities that would drive growth.
  • Monitor efficacy of tools employed to track key deliverables by field teams offering suggestions for their optimization.
  • Routine and ad hoc insight projects to provide actionable market and customer insight which improves understanding of the ROI of marketing expenditure

Typical engagements (internal/external):

Chief Executive Officer- Direct manager- Providing regular tracking tools for ROI across functions, general business performance and ad-hoc analyses.

Head of Sales and Marketing- Understanding performance drivers and providing fact-based consultancy to minimise risks and maximise opportunities.

Regional Sales Managers/ Other Managers- Understanding operational issues. Providing regular tracking and ad-hoc analysis reports to help them draw actionable insights that unleash marketplace execution opportunities

Leadership Team- Managing ad hoc requests to aid in functional decision making

Job Requirements

  • Bachelor’s degree in Marketing; Market Research; Statistics; Business related field is mandatory
  • 7-8 years working experience, at least 5 years as a Research Manager in FMCG or Consumer Research industry
  • Previous experience working in a collaborative environment in which different viewpoints from a range of stakeholders need to be taken into account to arrive at a productive solution.
  • Ability to interact effectively across all levels of the organization

Job Dimensions


  • Reconciling different sources of information to come to an informed decision
  • Understanding performance gaps through analyzing existing reports or recommending additional ones

Judgment and Decision-Making:

  • understands & balances the complexity of data gathering from customers/ distributors & the area managers


  • Excellent command of Excel, PowerPoint & Compass
  • Analytic proficiency- A proven track record in analysis and insight
  • Critical thinking
  • strong interpersonal and communication skills- written and verbal
  • Results driven and able to work to tight deadlines and under pressure
  • The ability to explain analytical work in a logical way, verbally and written, to provide insight and recommendations to a non-analytical audience
  • Exceptional commercial experience
  • Ability to manage several projects simultaneously


How to Apply

Interested and qualified? Go to Highlands Mineral Water Company career website on www.linkedin.com to apply