Market Engagement Manager Job in Nairobi- Mobile Money


Market Engagement Manager Job in Nairobi- Mobile Money

Role type Contract

Division Mobile for Development

Location Nairobi

Mobile Money Programme

The GSMA Mobile Money Programme works with mobile money providers and the wider financial industry to accelerate the availability of mobile financial services that provide safety, security and convenience to the unbanked. Through its work, the GSMA has supported the development of an industry that now reaches over 100 million active users globally; providing much-needed financial services to those who were previously excluded from or underserved by the formal financial sector.

This exciting role involves engagement on both commercial and regulatory fronts, offering the successful candidate a comprehensive view of how the mobile industry is interacting with public and private stakeholders to reshape the financial services landscape in Africa.

As Mobile Money Market Engagement Manager for Africa, and working alongside the local teams, you will be responsible for shaping positions taken by some of the region’s largest and most influential companies. You will be at the forefront of debates about how to regulate technology, stimulate innovation, and extend financial services to people around the developing world. You will be directly involved in the dialogue between regulators, business, and public interest groups. You will be asked to speak at conferences and to build a broad network of public and private sector actors, including international aid organisations, mobile operators, regulators, and fintech companies. You will work alongside a high-performing and multi-cultural team based in Nairobi, London, Latin America, and Asia. You will author public content that should become the reference materials for policymakers and private sector actors seeking to understand the future of mobile money.


  • Developing and implementing creative, bold, and targeted engagement strategies to advance GSMA positions in Africa
  • Building and managing relationships with operators and other key stakeholders across the region in order to identify strategic opportunities to provide support and develop initiatives that align with the programme’s core objectives.
  • Coordinating closely with a large range of actors such as regulatory specialists, regional experts, and data analysts, both inside and outside of the GSMA
  • Identifying gaps in the capacity of MNOs to address regulatory barriers for the development of mobile money services and make recommendations for support that will assist policymakers to advocate for enabling reforms
  • Designing and implementing projects with mobile operators on topics such as international remittances or e-commerce to inform and support the spread of best practice
  • Writing, reviewing and editing mobile money publications and blogs on a wide variety of subjects
  • Participating in and presenting at relevant GSMA events and those of external regional partners to disseminate resources and insights, as well as to continue to position the programme as a thought-leader within the industry.
  • Shaping the programme’s regional advocacy efforts with relevant internal and external partners, e.g., GSMA.  African Development Bank, UNCDF, CGAP and ITU, working in close consultation with policy and advocacy colleagues

The Market Engagement Manager Africa will report to the Market Engagement Director, Africa.


The right candidate will be able to draw on a solid foundation of industry knowledge, project management expertise, as well as the ability to engage stakeholders, communicate effectively, and rapidly adapt to different cultures.

  • Masters level Education or above, with demonstrable work experience
  • A strong grasp of the English language, able to express complex technical, commercial or regulatory issues in plain language
  • Excellent relationship management skills at an executive level. Business development skills and key account management experience are highly desirable.
  • Strong strategic skillset – able to work on the cutting edge of mobile money, to help determine how to successfully scale mobile money services
  • Regulatory knowledge relevant to mobile money and/or financial services in Africa
  • Charismatic & energetic, with strong public speaking skills, able to inspire others and build constructive working relationships with diverse stakeholders
  • Experience analysing the business impact of regulation in any sector and in designing advocacy campaigns to affect that impact
  • Proven analytical skills, especially the ability to predict and/or assess commercial and economic implications of regulatory decisions
  • Ability to work in a matrixed structure, to positively influence peers and support cross functional collaboration across the GSMA
  • Ability to handle pressing deadlines and ambiguity; innovates and devises frameworks to resolve and prioritise
  • Willingness and ability to travel up to 40% of the time
  • Strong analytical capabilities – able to assess different business models, understand what is working / not working in different contexts around new products, and also identify potential solutions
  • A good understanding of mobile money and of the existing financial services landscape for the underserved in the region and familiarity with the relevant policy and regulatory context in key markets.
  • Experience of working in emerging markets
  • Excellent cultural awareness and the capability to work with globally dispersed teams
  • A self-starter, highly motivated to develop the programme

Desirable but not required

  • Experience working for a financial services regulator, a company in the mobile communications sector, or an international development organisation
  • Genuinely interested in both the commercial and social benefits presented by mobile money
  • Knowledge of taxation policies in Africa
  • Educational background in business, law, economics, or political science
  • French language fluency

Click here to apply