Marketing Manager Job in Kenya

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Our client, a five star hotel in Nairobi, is looking for a Marketing Manager. The successful candidate will be responsible to maximize digital presence of the hotel, restaurants and facilities and ensure timely delivery of all online programs. He/She must have a positive attitude toward challenges and the drive to excel.

Key Responsibilities:

  • Plan and execute all web, SEO/SEM, marketing database, email, social media and display advertising campaigns
    • Develop, implement, track and optimize the digital marketing campaigns across all digital channels
    • Conduct market analysis and devise strategies for generating new business
    • Manage analytics for all online activity, in conjunction with contracted marketing agency
    • Design, build and maintain the hotels social media presence
    • Measure and report performance of all digital marketing campaigns, and assess against goals
    • Collaborate with internal teams to create landing pages and optimize user experience
    • Manage all website content and ensures consistent standards and content
    • Manage all hotel digital and printed collateral
    • Facilitate all media enquiries
    • Manage, communicates and oversees all photo shoot inquiries
    • Participate in daily business review meeting, training and other sales related meetings
    • Furnish social media monthly reports on a timely basis

Qualifications:

  • BS/MS degree in marketing or a related field
    • Proven working experience in digital marketing
    • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
    • Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture etc)
    • Experience in setting up and optimising Google Adwords campaigns
    • Working knowledge of HTML, CSS, and JavaScript development and constraints
    • Up-to-date with the latest trends and best practices in online marketing and measurement
    • Excellent communication skills in written and spoken English

Click here to apply

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