Millward Brown Job Vacancy : Account Director


Job Description

Job description

Job Purpose

The primary responsibility of this position is to deliver revenue, Gross Margin and Operating Profit (OP) budget targets for the Kenya Firefly (FF) business unit through the management of a high performing team that can build strong client relationships, make a proven difference to the client’s business and meet their needs. They are responsible for the engagement of the FF team including recruitment, retention, account allocation, resource planning, and coaching and people management. They are also accountable for overseeing the entire research process on their accounts including client engagement, consultancy, preparation and delivery of presentations and reports. As a member of the East Africa Leadership Team (EALT), they contribute to the leadership, integration and success of the broader East Africa business. As a member of the Africa Middle East Asia Pacific (AMAP) FF Team, they are responsible for regional and global co-ordination and the implementation of regional and global initiatives in their business unit.

Apply expert level of knowledge and understanding of your clients and their business in all interactions with clients. Deliverables and analysis conducted applies this knowledge and commercial implications and realities. Knowledge including;
Key clients, key stakeholders and their needs
The client’s business and strategy
Client brands and communication activity
Client markets and competitors

• Deliver effective advice and consultancy for your clients
Instigate and facilitate client discussions to better understand their business issues. Challenge the status quo and inspire fresh thinking
Expert interpretation of data and ability to articulate insights clearly and impactfullyfs
Provide a comprehensive point of view on brand, media and communications issues aligned with Millward Brown philosophies

• Develop strong relationships with clients to the extent they are first port of call across all accounts for opinions, information and advice
Present impactfully regularly across most accounts
Demonstrate confidence and strong interpersonal skills in client facing situations
Chair client and agency meetings

  • Leading accounts to oversee the team deliver all account deliverables while working to agreed budgets, and course-corrects where required
  • Ensures all deliverables meet client needs and generate strong insight and impact for clients business
  • Delegates to team effectively, providing constructive feedback and support for other account members to ensure account responsibilities and deliverables are met to a high standard in agreed timelines
  • Ensure account efficiency and profitability across all accounts
  • Resource planning across the business with senior team to ensure all accounts meet business and client needs
  • Develops and implements account management plans for key clients
  • Generate ideas and consult with account teams to develop case studies to demonstrate value we bring for clients.
  • Ensure impact reviews meet required standards, and include client feedback where appropriate for all presentations
  • Consults on operational processes and course-corrects where required


  • Designs appropriate research solutions to drive meaningful insight for clients’ needs and their business
  • Formulate, articulate and validate hypotheses to help build appropriate, relevant and impactful stories
  • Understand, interpret and synthesise data from various sources (e.g. sales data, trends, qualitative data)
  • Ensuring insights are translated into engaging stories with clear and concise implications that will help clients make better marketing decisions
  • Integrate knowledge of MB tools, philosophies and techniques and applies these appropriately to the design, analysis and interpretation of research projects to deliver meaningful insights
  • Identifies opportunities to deepen insights for clients using further analysis including MB and external learning’s as appropriate
  • Act as an advisor and source of technical advice to members of the team
  • Developing innovative qualitative approaches in line with global initiatives


  • Maximise individual and team performance and efficiency through effective people management;
  • Manages 2+ line reports, giving ongoing feedback, conducting monthly catch-ups and annual appraisals
  • Identifies, sets and communicates clear objectives to develop and nurture line reports careers, and articulates performance against these objectives
  • Coaches and develops FF team members through constructive feedback to identify areas of strength, and areas required for improvement
  • Effectively delegates tasks where appropriate
  • Responsibility for the recruitment and training of the FF team
  • Responsibility for facilitating career development across the team, balancing with the needs of the business
  • Leads performance management process, as and when required


  • Developing the qualitative business amongst existing clients and identification and development of new business opportunities outside the existing client base
  • Integration of our Qualitative offering with our broader Millward Brown consultancy business to offer holistic research programs for our clients.
  • Builds strong relationships and delivers to account responsibilities sufficiently to retain clients and maintain existing business
  • Identifies and pursues opportunities to grow existing client business, revenue and profitability
  • Actively seeks new business opportunities
  • Develops and implements new business strategy with the senior team
  • Responds to, and drives new business opportunities
  • Reviews account and projects profitability to understand opportunities to maximize financial performance across the business
  • Accurate forecasting of accounts and new business
  • Ensures appropriate resourcing to respond to new business opportunities


  • Contribute to the strategic growth of Millward Brown EA as part of the EALT
  • Ensure the operational and management issues are communicated and resolved.
  • Actively participates as a member of the leadership team to ensure business plans are achieved and communicated effectively.
  • Drive and manage change by translating key business priorities and competitive moves into a clear and coherent strategy for the business.
  • Display a high level of emotional intelligence and allow for close cross-functional collaboration, internal partnerships and effective influence.
  • The promotion of the Millward Brown Firefly qualitative offer in the country and representation of Millward Brown Firefly at professional functions and activities
  • Working with Millward Brown Firefly within the region on global initiatives and products and the implementation of best practice in the team

Core Competencies

Invest personally in people
Ensures depth of talent
Cultivates high performance

Acts as Trusted Advisor
Develops new opportunities
Is committed to collaboration

Cultivates high performance
Delivers outstanding
Demonstrates strong business acumen

Drives insight

How to Apply

Submit your CV and Application online : Click Here