Optiven Market Research Officer Jobs in Kenya



Market Research Officer Job at Optiven

We are looking for a mature Market Research Officer to be responsible for accurate and up to date market analysis and offer a way forward in market penetration.

Market Research Officer Job Responsibilities

  • Monitor and forecast marketing and sales trends
  • Understand business objectives and design surveys to discover prospective customer’s preferences
  • Provide competitive analysis on various companies’ market offerings, identify market trends, pricing/business models, sales and methods of operations
  • Measure the effectiveness of marketing programs and strategies
  • Devise and evaluate methods for collecting data, such as surveys, questionnaires, and opinion polls
  • Gather data about consumers, competitors, and market conditions
  • Analyze data using statistical software
  • Use online market research and catalogue findings to databases
  • Convert complex data and findings into understandable tables, graphs, and written reports
  • Prepare reports and present results to clients and management
  • Remain fully informed on market trends, other parties researches and implement best practices
  • Perform valid and reliable market research SWOT analysis

Qualifications for the Market Research Officer Job 

  • Degree/Diploma in Sales and Marketing, Statistics, or any other related field
  • Minimum 5 years’ proven experience in Marketing Research.
  • Familiarity with CRM Programs
  • Proficiency in MS Office Applications and Computer Operations.
  • Strong communication, presentation and negotiation skills.

How To Apply

Applications should be sent to [email protected] by the 31st of March 2017