Senior Marketing Executive, General Business job at Britam


Job purpose
Implement the marketing strategy in the respective business unit

Key responsibilities
• Coordinate and monitor development and implementation of marketing plans by business units.
• Coordinate business marketing activities
• Coordinate the consistency of company branding guidelines in the business unit
• Monitor trends and opportunities in existing and potential markets and make recommendations
• Ensure content being uploaded and published on all digital platforms meets the brand consistency guidelines
• Coordinate with BU managers to ensure positive coverage of the company on mainstream and social media
• Liaising with Advertising Agency on creative executions for timely and usable submissions.
• Develop promotion materials to assist business units in marketing activities
• Design and implement marketing campaigns for BU products.
• Participate in identification for BU research needs, the research itself and implementation.
• Monitoring of competitor activity on Digital, print, electronic platforms and advice business.
• Oversee signage and branding of all branches
• Arrange in media booking and monitoring for BU advertising needs
• Participate in development of new products in liaison with the BU Product Development Committees
• Manage marketing budgets relating to BUs on delegation by Marketing Manager
• Perform any other duties as may be assigned from time to time

Key Performance Measures
Brand visibility
Brand loyalty
Top of mind brand awareness
Brand internalization successfully implemented
Well maintained company image
Working within budgets

Working relationships
Internal working relationships
The Marketing associate (Kenya) will be;
Accountable to the Marketing Manager (Kenya).
• Work with all the departments.

External working relationships

• Britam customers
• Britam customers
• Branding companies
• Service providers

Knowledge, experience and qualifications required
• Bachelor’s degree in Marketing or a related field.
• 4- 6 years working experience in a marketing related field.
• Experience in the marketing, corporate affairs industry will be an added advantage

• Technical and functional competencies
• Excellent customer service skills
• Ability to drive change
• Project Management
• Stakeholder Management
• Report writing-ability to develop reports

Core competencies
• Communicate with confidence and credibility.
• Building Relationships
• Focuses on the Customers
• Develops Self
• Solves Problems
• Develops Self
• Solves problems

Closing Date:
Friday, September 4, 2015
Key Skills/Specialization:
A bachelor’s degree in marketing

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